I bought this one yesterday, at the mall. I had doubts about it in the store, but bought it anyway. In all the swatches I'd seen online, it looked dark, but you could see the plummy tone to it. Well, on my fingers it looks like mud. Very dark brown mud. I've looked at it under daylight CFL lighting, fluorescent lights, incandescent lights, and indirect sunlight. In all lights, it still looks like mud. The only time I could see the plum base was when I shone (how's that for obscure conjugation?) my very bright Mag-Lite at one of the nails. I can't be carrying around mini Mag-Lites attached to all my fingers, now, can I? The inevitable conclusion is that this sucker has GOT to go back to the store. I think that's probably for the best, since I also ordered three colors from Zoya last night, and the money from the OPI can go toward those. Yes, I'm that much of a cheapskate these days. Being unemployed brings most discretionary spending to a crashing halt.
Now, the formula on the OPI was wonderful. It was completely opaque in two coats, and self leveled very well. I'm not a fan of the Pro Wide brush because my nail beds are a bit on the skinny side, and the brush is huge. It also tends to hold onto a lot of polish, then release it all at once, so be careful to wipe enough off that you don't get flooded with polish.
One more thing. I've started a new tag in honor of this color: ugly.